cynical I know...

The local newspaper carries a story about a house fire: "Family of six loses everything." The 'hero' is the father, who having "saved" the family, goes back into the burning building to retrieve his mobile phone. He does this, it seems, so that he can ring the fire brigade rather than knock up a neighbour to do it for him. Those of us who know him think it more likely that he braved the flames again because he didn't want to see his drug dealing contacts incinerated along with the phone.